Case Study

Moonee Valley Racing Club

The Top 7 Myths of Business Systems

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MVRC were using an outdated proprietary CRM and membership management system that did not integrate beyond membership and race day dining. We needed a solution which would integrate seamlessly with our other business areas as well as third party systems such as our webstore and turnstile systems to improve our customer responsiveness and day-to-day operations.
Bruce Clarke, Chief Financial Officer

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